Quantilop

Applications of automated TURF

Which of my new products reaches the most number consumers?

Which portfolio of new products has the highest market coverage?

Burger patties have the greatest single reach, reaching 65% of the consumers, followed by ground beef (42%) and breakfast sausage (29%).

Which portfolio of new products has the highest market coverage?

To reach 90% of consumers, the manufacturer should produce burger patties, breakfast sausages, chicken tenders, and bbq ribs. These four product types have the greatest combined reach.

Additional automated advanced methods

Single Implicit Association Test (SIAT)

Based on neuroscience research, the Single Implicit Association Test (SIAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or product.

Single Implicit Association Test (SIAT)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize...

Single Implicit Association Test (SIAT)

Price Sensitivity Meter (PSM)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumer's place in relation to a specific product or service.

Quantilop

Automated Total Unduplicated Reach and Frequency (TURF)

Benefits of automated TURF:

Advantage 1

Advantage 2

Advantage 3

Applications of automated TURF

Which of my new products reaches the most number consumers?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Additional automated advanced methods

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Maximum Difference Scaling (MaxDiff)

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Price Sensitivity Meter (PSM)

Single Implicit Association Test (SIAT)

Price Sensitivity Meter (PSM)

Automated Total Unduplicated Reach and Frequency (TURF)

Benefits of automated TURF:

Advantage 1

Advantage 2

Advantage 3

Applications of automated TURF

Which of my new products reaches the most number consumers?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Which portfolio of new products has the highest market coverage?

Additional automated advanced methods

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Maximum Difference Scaling (MaxDiff)

Single Implicit Association Test (SIAT)

Single Implicit Association Test (SIAT)

Price Sensitivity Meter (PSM)

Single Implicit Association Test (SIAT)

Price Sensitivity Meter (PSM)

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