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Applications of automated PSM

What is the optimal price for a new product?

What price point will attract the most amount of consumers?

$1 is the optimal price for the product, while $1.19 is the category price that the consumers perceive as normal.

What price point will attract the most amount of consumers?

$1 will attract the largest proportion of possible and certain buyers.

Additional automated advanced methods

Total Unduplicated Reach and Frequency (TURF)

TURF is used to identify the potential performance of a combination of products, features, or marketing actions. TURF analysis will identify which portfolio of items appeals to the greatest number of consumers.

Total Unduplicated Reach and Frequency (TURF)

Maximum Difference Scaling (MaxDiff) is used to identify consumers preferences towards product features, advertising claims, or branding. It’s used to understand which items to production.

Total Unduplicated Reach and Frequency (TURF)

Sinlge Implicit Association Test (SIAT)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific production。

Quantilop

Automated Price Sensitivity Meter (PSM)

Benefits of automated PSM:

Advantage 1

Advantage 1

Advantage 1

Applications of automated PSM

What is the optimal price for a new product?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

Additional automated advanced methods

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Maximum Difference Scaling (MaxDiff)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Sinlge Implicit Association Test (SIAT)

Total Unduplicated Reach and Frequency (TURF)

Sinlge Implicit Association Test (SIAT)

Automated Price Sensitivity Meter (PSM)

Benefits of automated PSM:

Advantage 1

Advantage 1

Advantage 1

Applications of automated PSM

What is the optimal price for a new product?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

What price point will attract the most amount of consumers?

Additional automated advanced methods

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Maximum Difference Scaling (MaxDiff)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Sinlge Implicit Association Test (SIAT)

Total Unduplicated Reach and Frequency (TURF)

Sinlge Implicit Association Test (SIAT)

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Sinlge Implicit Association Test (SIAT)

Sinlge Implicit Association Test (SIAT)