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Quantilop

QuantilopQuantilopQuantilop
Home
About us
Contact Us
join us
New Products
Most Popular
Best Value
SIAT
TURF
PSM
Our services
More
  • Home
  • About us
  • Contact Us
  • join us
  • New Products
  • Most Popular
  • Best Value
  • SIAT
  • TURF
  • PSM
  • Our services
  • Home
  • About us
  • Contact Us
  • join us
  • New Products
  • Most Popular
  • Best Value
  • SIAT
  • TURF
  • PSM
  • Our services

Automated Single Implicit Association Test (SIAT)

Based on neuroscience research, the Single Implicit Association Test (SIAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or product. A SIAT measures which items (e.g. qualities, traits, emotional goals) consumers associate with a single brand, category, or concept.

Our SIAT is fully automated, allowing users to drag and drop the implicit method into their survey instantly and review results in real-time.  

Benefits of Automated SIAT:

Advantage 1

Complements explicit findings with subconscious consumer associations

Advantage 2

Reduces social desirability bias by capturing fast, instant consumer responses

Advantage 3

Offers versatility for product, brand, or category insights

Applications of SIAT

What associations do consumers subconsciously associate with my product category?

What associations do consumers subconsciously associate with my product category?

What associations do consumers subconsciously associate with my product category?

Among the tested alcohol types, cognac is the only category to over-index on 'status' while consumers connect Vodka with 'trust', 'reason', 'curiosity' and 'joy'. Tequila is most highly associated with 'freedom', while rum fails to have strong associations towards any of the category motivations.

Does an advertisement activate the desired association?

What associations do consumers subconsciously associate with my product category?

What associations do consumers subconsciously associate with my product category?

Advertisement 2 activates the highest response to all of the associations with the strongest links to 'reliability', 'enjoyment', 'adventure', and 'excitement'. Advertisement 3 performs the poorest among the group with a low IAS % (Implicit Association Strength in %) across all attributes.

Additional automated advanced methods

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

TURF is used to identify the potential performance of a combination of products, features, or marketing actions. TURF analysis will identify which portfolio of items appeals to the greatest number of consumers.

Read more

Maximum Difference Scaling (MaxDiff)

Total Unduplicated Reach and Frequency (TURF)

Total Unduplicated Reach and Frequency (TURF)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondent...

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Price Sensitivity Meter (PSM)

Total Unduplicated Reach and Frequency (TURF)

Price Sensitivity Meter (PSM)

Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumer's place in relation to a specific product or service.

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